Use Case
“As a user, I want to see sales values in different markets normalized to my account currency (e.g., SEK), so that I can easily compare sales performance across different currencies.”
Feature Location
Available in Products, Strategies, and Analytics views.
Access it from the menu in the top-right corner of the table.
Labeled as “Normalize prices” or “Show Sales in Account Currency.”
How to Use
Locate the Toggle
Click the three-dot (⋮) menu at the top right of your data table.Toggle “Normalize prices” ON
When ON → all monetary values are displayed in your account base currency (set in user account settings).
When OFF → all values remain in their original market currencies.
Observe the Change
The currency symbol in each monetary column updates automatically (e.g., € → SEK).
Values are dynamically recalculated using today’s ECB exchange rate.
💱 Currency Conversion Logic
Step | Description |
1 | System fetches daily ECB reference rates from ECB Exchange Rates. |
2 | All local currencies are first converted to EUR. |
3 | EUR values are converted to the account currency. |
4 | Conversion applies instantly in the UI (not stored in the database). |
Formula Example:
Sales (SEK) = Sales (DKK) × (SEK/EUR ÷ DKK/EUR)
💰 Columns Affected
When the toggle is ON, conversion applies to all monetary metrics:
Prices
Competitors Prices
Sales Metrics
Forecast Metrics
💡 Relative metrics (e.g. Gross Margin %, Markup %) remain unaffected.
🖥️ Visual Indicators
Currency symbols update in both column headers and table cells.
Ranges (min–max) show converted values in the selected account currency.
Exchange rate conversions are refreshed daily.
⚡ Performance
ECB exchange rate data is cached for 24 hours to reduce load time.
The UI toggle responds instantly — no page reload required.
Conversions happen client-side for a smooth experience.

