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Normalize Prices (Show Sales in Account Currency)

This feature allows you to view all monetary values in your account’s base currency instead of each market’s local currency. It helps you easily compare sales and profitability across different markets by applying real-time exchange rate conversions.

M
Written by Maxim Morozov
Updated over a month ago

Use Case

“As a user, I want to see sales values in different markets normalized to my account currency (e.g., SEK), so that I can easily compare sales performance across different currencies.”


Feature Location

  • Available in Products, Strategies, and Analytics views.

  • Access it from the menu in the top-right corner of the table.

  • Labeled as “Normalize prices” or “Show Sales in Account Currency.”


How to Use

  1. Locate the Toggle
    Click the three-dot (⋮) menu at the top right of your data table.

  2. Toggle “Normalize prices” ON

    • When ON → all monetary values are displayed in your account base currency (set in user account settings).

    • When OFF → all values remain in their original market currencies.

  3. Observe the Change

    • The currency symbol in each monetary column updates automatically (e.g., € → SEK).

    • Values are dynamically recalculated using today’s ECB exchange rate.


💱 Currency Conversion Logic

Step

Description

1

System fetches daily ECB reference rates from ECB Exchange Rates.

2

All local currencies are first converted to EUR.

3

EUR values are converted to the account currency.

4

Conversion applies instantly in the UI (not stored in the database).

Formula Example:

Sales (SEK) = Sales (DKK) × (SEK/EUR ÷ DKK/EUR)

💰 Columns Affected

When the toggle is ON, conversion applies to all monetary metrics:

  • Prices

  • Competitors Prices

  • Sales Metrics

  • Forecast Metrics

💡 Relative metrics (e.g. Gross Margin %, Markup %) remain unaffected.


🖥️ Visual Indicators

  • Currency symbols update in both column headers and table cells.

  • Ranges (min–max) show converted values in the selected account currency.

  • Exchange rate conversions are refreshed daily.


⚡ Performance

  • ECB exchange rate data is cached for 24 hours to reduce load time.

  • The UI toggle responds instantly — no page reload required.

  • Conversions happen client-side for a smooth experience.

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