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Pricing Information

This guide explains all available pricing-related fields. These metrics help you track product pricing, VAT, promotions, and understand elasticity (price sensitivity).

M
Written by Maxim Morozov
Updated over 2 months ago

1. RRP (Recommended Retail Price)

Definition:
The price suggested by the manufacturer or supplier as the retail selling price.

Usage:

  • Often used as a reference for setting promotions or discounts.

  • Not always equal to the actual selling price.


2. VAT Rate

Definition:
The Value Added Tax (VAT) percentage applied to the product price.

Usage:

  • Used to calculate net prices (excluding VAT).

  • Important for margin and profit calculations.

Formula:

Net Price=Gross Price1+VAT Rate\text{Net Price} = \frac{\text{Gross Price}}{1 + \text{VAT Rate}}Net Price=1+VAT RateGross Price​


3. Inventory Policy

Definition:
Defines how stock levels influence pricing and sales decisions.

Examples:

  • Always in stock

  • Limited stock

  • Preorder

  • Out of stock

Usage:
Supports pricing automation, e.g., increase price if stock is low.


4. Price

Definition:
The current selling price of the product (usually excl. VAT in reports).

Formula:

Price (excl. VAT)=Price incl. VAT1+VAT Rate\text{Price (excl. VAT)} = \frac{\text{Price incl. VAT}}{1 + \text{VAT Rate}}Price (excl. VAT)=1+VAT RatePrice incl. VAT​


5. Compare at Price

Definition:
A higher reference price (e.g., original or previous price) used to show discounts or promotions.

Usage:
Displayed as “Before” price in e-commerce to highlight savings.

Formula (Discount %):

Discount %=Compare at Price−PriceCompare at Price×100\text{Discount \%} = \frac{\text{Compare at Price} - \text{Price}}{\text{Compare at Price}} \times 100Discount %=Compare at PriceCompare at Price−Price​×100


6. Latest Price Change

Definition:
The most recent date and/or value when the product price was updated.

Usage:

  • Useful for monitoring dynamic pricing.

  • Helps track frequency of price adjustments.


7. Days Since Last Price Change

Definition:
The number of days that have passed since the product price was last modified.

Formula:

Days Since Last Change=Today’s Date−Latest Price Change Date\text{Days Since Last Change} = \text{Today’s Date} - \text{Latest Price Change Date}Days Since Last Change=Today’s Date−Latest Price Change Date


8. Volume Elasticity

Definition:
Measures how sensitive demand (units sold) is to price changes.

Formula:

Volume Elasticity=% Change in Units Sold% Change in Price\text{Volume Elasticity} = \frac{\%\ \text{Change in Units Sold}}{\%\ \text{Change in Price}}Volume Elasticity=% Change in Price% Change in Units Sold​

Interpretation:

  • Elastic (>1): Demand changes strongly with price.

  • Inelastic (<1): Demand changes little with price.


9. Revenue Elasticity

Definition:
Measures how total revenue reacts to price changes.

Formula:

Revenue Elasticity=% Change in Revenue% Change in Price\text{Revenue Elasticity} = \frac{\%\ \text{Change in Revenue}}{\%\ \text{Change in Price}}Revenue Elasticity=% Change in Price% Change in Revenue​

Usage:
Helps identify whether increasing or decreasing prices will grow total revenue.


10. Profit Elasticity

Definition:
Measures how profit changes in response to price changes.

Formula:

Profit Elasticity=% Change in Profit% Change in Price\text{Profit Elasticity} = \frac{\%\ \text{Change in Profit}}{\%\ \text{Change in Price}}Profit Elasticity=% Change in Price% Change in Profit​

Usage:
Critical for profit-optimized dynamic pricing.


📘 Notes

  • Elasticities are calculated based on historical data and statistical models.

  • Compare at Price is important for promotions but does not affect unit costs.

  • Inventory Policy can be integrated with pricing rules for better stock management.

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