1. Change Price
Directly modifies the product price by a fixed value or percentage.
Value Type: EUR or %
Example:
Current price: €100
Action: Change price by +10% → New price: €110
Action: Change price by -5 EUR → New price: €95
2. Set Base Price
Defines a new base price using margin or cost-based rules.
Operators:
Set a preferred margin % → Price = Cost × (1 + Margin%)
Add a preferred margin % → Adds extra margin on top of existing margin
Add a category margin target % → Aligns margin with category-level target
Use cost plus multiplier → Price = Cost × Multiplier
Set optimal AI base price → Uses AI to set a statistically optimal base
Example:
Cost = €50
Preferred margin = 40%
Price = €70
3. Add or Subtract
Adjusts the current price or numeric attribute by adding/subtracting values.
Operators:
Add only → Adds positive values only (ignores negatives)
Subtract only → Subtracts positive values only (ignores negatives)
Add or subtract → Adds/subtracts all values whether positive or negative
Formula:
New Price = Current Price + (Attribute Value) + (Defined EUR/% Value)
Example (Add only):
Current Price = €10
Attribute (Gross Margin) = -5
Value = +5 EUR
New Price = €10 (negative ignored)
Example (Add or subtract):
Current Price = €10
Attribute (Gross Margin) = -5
Value = +5 EUR
New Price = €10 + (-5) + 5 = €10
4. Set AI Optimal Price
Lets AI define the best price based on optimization strategy.
Strategies:
Optimal price for revenue
Optimal price for profit
Optimal discount revenue
Optimal discount profit
Example:
AI analyzes historical sales + elasticity:If goal = profit, AI might increase price slightly
If goal = revenue, AI might lower price to maximize sales
5. Set to Dynamic Internal Value
Sets price equal to a chosen dynamic attribute, which changes with data.
Attributes: RRP, Current Price, Median/Min/Max competitor price, Compare-at price, Unit Cost
Example:
Action: Set to Median competitor price
Competitors median = €85
New Price = €85
6. Set to Static Internal Target Value
Similar to dynamic value, but uses a fixed attribute snapshot (not changing automatically).
Attributes: RRP, Price, Median/Min/Max competitor price, Compare-at price, Unit Cost
Use Case: Useful for benchmarking against a specific internal metric.
7. Set Market Value
Sets price based on the market distribution.
Operators:
Market minimum
Market average
Market median
Market maximum
Mode
Example:
Competitor prices = €90, €100, €110
Market median = €100
New Price = €100
8. Match Competitor
Aligns your product price with a selected competitor’s price.
Steps:
Choose competitor(s) from the list
Define conditions (e.g., always match Competitor 1, only if in stock, etc.)
Example:
Competitor 1 price = €95
New Price = €95
9. Match Price Position
Positions your price in a relative rank against competitors.
Use Case: Always be 2nd cheapest, or always higher than a specific competitor.
Example:
Competitor prices = €80, €90, €100
Rule: Match 2nd lowest
New Price = €90
Summary:
Method | Purpose | Example |
Change Price | Simple adjustment by €/% | +10% → €100 → €110 |
Set Base Price | Margin/cost-driven pricing | Cost €50 + 40% margin → €70 |
Add or Subtract | Adjust with attributes + values | Price + Gross Margin + 5 |
Set AI Optimal Price | AI-driven optimal pricing | AI sets €120 for max profit |
Dynamic Internal Value | Price = dynamic attribute | Match median competitor = €85 |
Static Internal Value | Price = fixed internal snapshot | Price = RRP = €100 |
Market Value | Set price by market stats | Market average = €95 |
Match Competitor | Directly copy competitor price | Competitor 1 = €90 |
Match Price Position | Relative market position | 2nd cheapest = €90 |