The Price Simulator module is a core feature of the Pricen platform, designed to allow users to evaluate and compare the impact of different pricing strategies before implementing them. It empowers retailers and pricing professionals with data-driven insights by forecasting key metrics such as profit, revenue, and units sold across multiple simulation scenarios.
Key Functionalities
🧪 Scenario Creation & Configuration
Multiple Scenario Setup: Users can create and compare multiple pricing scenarios (e.g., Scenario 1, Scenario 2, Scenario 3).
Method Selection:
Manual Adjustment: Users can manually input price changes.
Optimize Price: Leverages AI to automatically generate optimized prices based on selected objectives.
Variables per Scenario:
Price Change (%): Manual input for percentage price increases or decreases.
Change in COGS (%): Input changes in cost of goods sold.
Stock Adjustment (%): Ability to simulate scenarios with different stock levels.
Infinite Stock Toggle: Enables forecasting as if stock limitations are not a constraint.
Use as Baseline: One scenario can be selected as the reference point for comparison.
📦 Product & Timeframe Control
Products Used: Each scenario can be run on a selected product set, with variants included.
Timeframe Selection: Define the date range for the simulation (e.g., 01/04/2025 – 30/06/2025).
🔒 Safeguards & Rules
Safeguards: Configure guardrails to prevent unrealistic or risky pricing strategies.
Rounding Rules: Set rounding preferences for simulated prices.
Price Change % Rounding: Additional refinement for adjusting the output of price change percentages.
Outputs & Forecasts
📊 Comparison Dashboard
At-a-Glance Metrics:
Gross Profit
Total Sales
Units Sold
Products and Variants Sold Out
Scenarios are visually compared with percentage improvements or declines from the baseline.
📈 Graphical Forecasts
Cumulative Forecasts:
Profit
Revenue
Volume (Units Sold)
Daily Forecasts:
Daily Profit
Daily Revenue
Daily Volume
These charts help users understand both the total expected outcome and the trend over time, enabling better strategic planning.
User Interface & Experience
Intuitive Design: Clean, modular layout with tabs for detailed views: Comparison, Products, Safeguards, Rounding Rules, and more.
Scenario Actions: Clone, delete, view, or set scenarios as active with a single click.
Save & Load Simulations: Simulations can be saved and selected from a dropdown menu for easy reuse and updates.
Use Cases
Pricing Strategy Validation: Test different price points or pricing models before rollout.
Promotional Planning: Understand the impact of markdowns, campaigns, or price hikes.
Inventory Management: Simulate scenarios with limited vs. unlimited stock.
Stakeholder Reporting: Visual forecasts make it easier to communicate pricing impacts to decision-makers.