Welcome to our latest release! We've amped up the Competitor Analysis Table so you can now enjoy new key pricing metrics, plus improved sorting and filtering options for richer insights. Plus, our Unified Product Analytics Dashboard brings all your critical data into one seamless view, making analysis a breeze. Dive in and explore!
Competitor Analysis Table Enhancements
The competitor analysis table has been significantly enhanced, offering you new key pricing metrics and improved usability through sorting and filtering options. These additions are designed to help you gain deeper insights into competitor pricing strategies and make more informed pricing decisions efficiently.
The table now includes essential columns such as the competitor's name, products matched both numerically and as a percentage, and several new price index metrics like average, median, and mode. Additionally, columns for average, median, and mode competitor prices are now available, alongside a cross-elasticity measurement to analyze the impact of pricing changes. Sorting and filtering options are also introduced, allowing for a more tailored and insightful analysis.
Analytics Performance Improvements
Our enhanced analytics engine is now equipped to deliver faster load times and quicker data refresh rates. This update optimizes the backend algorithms to ensure that your dashboards and reports are available almost instantaneously, even at peak usage times.
Key performance enhancements include reducing the time taken to aggregate large data sets and improving the response time for real-time data queries. You will experience a noticeable improvement in the speed with which data insights and metrics are presented, enhancing your ability to make timely data-driven decisions.
Margin Target Safeguard Option
The new "Margin Target" option has been integrated as a safeguard within your existing database features to enhance pricing precision. This gives you increased control over how margins factor into price structuring.
By setting a specific margin target, you can regulate pricing components to ensure that your business objectives are consistently met. The system automatically checks proposed prices against your defined margin, providing alerts when a deviation is detected.
Unified Product Analytics Dashboard
The Unified Product Analytics Dashboard combines multiple insights into a single, easily navigable interface. It offers a visually engaging and streamlined view of product pricing, sales trends, forecasts, and profitability without requiring you to switch between different dashboards.
With key features such as always-visible pricing widgets, a large sales history chart, interactive forecast models, and detailed price optimization, the dashboard provides comprehensive insights into product performance. Each section offers either a high-level overview or a more detailed analysis, helping you understand important metrics like selling price, unit forecasts, and profit simulations directly from one place.
Widget - Competitor Price Index Analytics
The Competitor Price Index Analytics widget allows you to compare your store's price index against competitors to identify pricing gaps and adjust your strategy. This feature provides a comprehensive table where your store's price index is defaulted to 100. The index for each competitor is displayed across different product categories.
The widget demonstrates Market Min, Median, and Mode CPI calculations, allowing you to see how your prices compare using various statistical measures. Color coding helps recognize pricing trends, with red indicating higher and green indicating lower prices than your store. You have the option to filter or sort through competitors and other relevant columns, including the ability to select your preferred CPI calculation methodology. The widget is flexible, offering configuration of aggregation levels such as Product, Category, or Product Type, and facilitating significant pricing insights for effective decision-making.
Visibility of Price Suggestions Based on Strategy Status
Price suggestions are now filtered to show only those associated with active and upcoming strategies, ensuring a clearer view of relevant pricing information. Expired strategies no longer contribute to the displayed suggestions, simplifying the decision-making process. This enhancement makes it easier to focus on current and future pricing plans without the clutter of outdated data.
Product Image Display for Single-Variant Products
This update enhances your product catalog by displaying the product image at the parent level when there is only a single variant associated with a product. This streamlined presentation helps ensure that important visual information is visible directly at the parent level, providing a cleaner and more efficient browsing experience.
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