The Price Change strategy in Pricen allows you to manually increase or decrease product prices, simulate impact on revenue and margins, and apply safeguards, rounding, and scheduling. This guide walks you through the full setup.
✅ Step 1: Navigate to Pricing Strategies
Go to the "Pricing strategies" tab from the main menu.
Click "Create pricing strategy" in the top right corner.
Select "Price change" as Strategy Type
In the modal that appears, choose Price change from the dropdown list.
✅ Step 2: Add Products
Click "Add products" to open the product selection modal.
You can filter products using the analytics date range or any product attribute.
Select one or more products you wish to include.
Click "Add products (X)" to confirm your selection.
✅ Step 3: Apply Price Change
In the Pricing actions tab:
Enter a percentage or fixed price change (increase or decrease).
Optionally, adjust target margins using the Margin input fields.
Click Apply to preview the calculated new prices.
You'll see real-time simulation for:
New price
New margin & margin %
Profit forecast
Revenue & volume forecast
Competitor price range
✅ Step 4: Set a Schedule
Open the Schedule tab.
Choose between:
Immediately
Custom start date/time
You can also define an optional end date.
Set the Repricing rule:
Automatically approve or
Require manual approval before repricing
✅ Step 5: Define Strategy Zones (Optional)
Use Strategy zones to apply different rules for regions, store groups, or online channels if applicable.
✅ Step 6: Configure Rounding Rules
Go to the Rounding rules tab.
Set how prices should be rounded (e.g., *.99, *.50, *.0).
You can define rules for different price ranges and enable automatic rounding.
✅ Step 7: Add Safeguards
Navigate to the Safeguards tab.
Add guardrails like:
Minimum price floor
Minimum unit margin %
Max allowed price change %
These prevent unintentional losses or errors.
✅ Step 8: Finalize the Strategy
Click "Save as draft" to save progress without activation.
Or click "Create pricing strategy" to activate it based on the set schedule.
🎯 Summary
With the Price Change strategy, you can:
Manually control pricing with precision.
Simulate business impact before rollout.
Maintain price discipline with rules and safeguards.
Ensure consistency across your catalog.