Pricing strategies
Create Profitable Pricing Strategies in Pricen Platform
30 articles
- Overview of Pricing Strategies in Pricen PlatformThe Pricing Strategies module in Pricen helps you efficiently manage pricing decisions across different use cases
- How to Add Safeguards to Your Pricing StrategyThis article will guide you on how to add safeguards and explain what they mean in the context of pricing management.
- How to Create a Price Change Strategy in PricenThe Price Change strategy in Pricen allows you to manually increase or decrease product prices.
- How to Create a Dynamic Pricing StrategyThis guide will walk you through creating a Dynamic Pricing Strategy using the tool shown in your screenshots.
- How to Create a Price Optimization StrategyBelow is a step-by-step guide using the system shown in your screenshots.
- How to Create a Price Promotion StrategyA Price Promotion strategy lets you temporarily reduce product prices to increase traffic, clear stock, or boost sales.
- How to Create a Markdown StrategyMarkdown strategies are essential in retail for clearing out old inventory.
- Using the Workflow Builder in a Pricing StrategyLearn how to use the Workflow Builder to create advanced, branching pricing logic across any strategy type in Pricen — including how to set up Conditions, Pricing actions, and AI…
- Pricing Functions – OverviewWhat are Pricing Functions? Pricing Functions enable automated pricing logic, product classification, and pricing workflows by combining AI signals, business rules, and external data within the Pricen platform.
- Guide to Building Winning Pricing Strategies for RetailersThis guide outlines a structured process for building pricing strategies, combining business logic with pricing automation and AI.
- Pricing Actions (Rules)Pricing actions define how product prices are calculated, adjusted, or optimized. Action type gives you to implement your pricing strategy
- Pricing Groups – User GuidePricing Groups allow you to maintain consistent pricing for related products (SKUs) across all strategies.
- How Price Optimization WorksA simplified overview of what happens behind the scenes when you run a Price Optimization strategy, and how to read the results.
- Choosing Your Optimization Objective: Profit, Revenue, or DemandHow to tell Price Optimization what "best" means for your business, and when to use each objective.
- Optimizing Products Individually or in GroupsWhether to let the AI price each product on its own, or optimize related products together as a set.
- Why Some Products Aren't Optimized (Action Items and "rule_based")Some products show a rule_based label instead of an optimized price. This article explains why, and what, if anything, you should do about it.
- Which Pricing Actions Apply During OptimizationOnly two of Pricen's pricing actions take effect inside a Price Optimization strategy. This article explains which ones, and why the others are skipped.
- How Price Rounding WorksUnderstand how Pricen turns a raw suggested price into a clean, customer-friendly ending, using either standard tiers or your own custom rules.
- Dynamic Pricing vs. Price Optimization: Which to UsePricen offers two different ways to set prices. This article explains what Dynamic Pricing is, how it differs from Price Optimization, and how to decide which one fits your situation.
- Pricing Actions: The Building Blocks of a Dynamic Pricing StrategyPricing actions are the rules that make up a Dynamic Pricing strategy. This article explains the actions available, how they chain together, and one distinction about margins that's easy to…
- Competitor-Based Pricing ActionsFour pricing actions set your price relative to your competitors. This article explains what each one does, when to use it, and what happens when competitor data is missing.
- Competitor Filtering: Keeping Your Competitor Data CleanNot every competitor price should drive a pricing decision. Competitor filtering lets you decide which competitor data points are eligible before any rule runs.
- The Minimum Price Change ThresholdA setting unique to Dynamic Pricing that filters out price changes too small to be worth executing, so you're not reviewing hundreds of trivial adjustments.
- How Seasonality Forecasting WorksA plain-language look at how Pricen learns when your products sell more or less across the year, and how that forward-looking view feeds into your pricing decisions.
- How Markdown & Clearance Pricing WorksA plain-language look at what happens when you run a markdown or clearance strategy: how prices are planned toward a deadline, why stock levels matter, and how the system paces…
- Choosing a Markdown Objective: Max Profit, Max Revenue, or ClearanceHow to tell a markdown campaign what "success" means, and why Clearance behaves so differently from the other two.
- Why Suggested Prices Change Between RunsTwo things customers often notice: the suggested price shifts a little from one run to the next, and it doesn't always match the "optimal" price shown next to it. Both…
- Understanding Confidence Levels on Price SuggestionsEvery price suggestion carries a confidence label. This article explains what each label means and how to interpret it.
- How the System Handles Products Sold at a LossWhat Price Optimization does when a product's cost meets or exceeds its price, and why you might see a price increase suggested for it.
- How Dynamic Pricing WorksA simplified overview of what happens when you run a Dynamic Pricing strategy, the steps a price passes through, how you approve the result, and how to read the breakdown.