A Price Promotion strategy lets you temporarily reduce product prices to increase traffic, clear stock, or boost sales. Unlike dynamic pricing or optimization, promotion pricing is manual and time-limited. Let’s walk through how to set one up based on the UI you provided.
1. Start from the Pricing Strategies Page
Navigate to the Pricing strategies dashboard.
Click on the green Create pricing strategy button.
From the dropdown, choose Promotion.
2. Add Products to the Strategy
Click Add products in the top-right corner.
Use filters (e.g., product name, brand, SKU) to search.
Select the products you want to promote.
Click Add products (X variants) to confirm.
3. Apply Promotional Pricing
In the Pricing actions tab:
Decide how to apply the new price:
As a percentage or fixed amount.
Apply a decrease (e.g.,
-20%).
Click Apply to update all selected products.
You’ll see the updated:
New price
New unit margin %
Profit and revenue forecasts
Volume forecasts
💡 You can also edit the New price manually in the table.
4. Set the Promotion Schedule
Under the Schedule tab:
Choose when the promotion starts:
Immediately or on a custom date.
Set the end date (e.g., after a weekend, campaign, or month-end).
Choose Repricing Rules:
Usually, promotions require manual approval before any further repricing.
Optionally, define Start price and End price to control behavior.
✅ Optionally check Repeat strategy if this promotion will recur.
5. Assign Strategy Zones (Optional)
In the Strategy zones tab:
You can localize promotions for specific stores or channels:
e.g., “UK Online Store” or “Manchester Superstore”.
Use this if your promotion should run only in selected locations.
6. Apply Rounding Rules
Navigate to Rounding rules:
Choose how you want promotional prices to be rounded (e.g., *.99, *.50).
Apply price rounding automatically to ensure clean price points.
Edit existing rules or create a new rounding rule (e.g., €5–19.99 → *.25, *.75).
7. Set Safeguards (Optional but Recommended)
In the Safeguards tab:
Add Price floor based on:
Unit cost (e.g., price must be at least +10% above cost).
Or use Starting price as a baseline.
Add Price ceiling if you want to prevent accidental increases.
This protects against unprofitable or illogical discounts.
8. Review and Launch
Click Show summary to quickly review your strategy details.
When ready, click the green Create pricing strategy button.
Your promotion is now active and can be tracked on the Pricing Strategies page.
🔍 Example Use Case: 20% Off Campaign
Let’s say you want to run a weekend flash sale:
Filter for relevant products.
Apply a
-20%price decrease.Set the strategy to run immediately and end in 3 days.
Enable rounding to
.99.Add safeguards to avoid going below cost.
🎯 You now have a safe and effective promotion strategy ready to run!
✅ Best Practices
🔁 Repeat successful promotions seasonally.
📉 Watch for margin erosion and set strong safeguards.
🛒 Use Strategy zones to test promotions in specific markets.
📊 Measure results by tracking volume lift, revenue forecast, and profit impact.