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User Interface Overview
User Interface Overview

The user interface (UI) of Pricen

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Written by Maxim Morozov
Updated this week

Introduction

The user interface (UI) of Pricen is designed to be intuitive and efficient, allowing users to navigate between key pricing features seamlessly. This guide provides an overview of the main navigation structure, key sections, icons, and functionalities to help you make the most out of Pricen’s platform.

Best way to get an overview is click through our interactive demo

Main Navigation Structure

Pricen's interface is structured with a left-side navigation panel, a top action bar, and a central workspace displaying relevant data, charts, and tables.

1. Dashboard

The Dashboard serves as the main landing page upon login, offering a snapshot of your pricing performance. It provides insights such as:

  • Units Sold in the last 30 days

  • Profit and Revenue metrics

  • Pricing Insights and historical pricing trends

  • Data Visualizations, including line charts and pie charts

Users can customize the dashboard by adding widgets to tailor the view according to their pricing and sales performance needs.

2. Products

The Products section functions as a central hub for managing product listings, pricing data, and attributes. Key functionalities include:

  • Filtering Products based on different attributes

  • Customizing Columns to display relevant product details

  • Switching between different product views

  • Bulk editing of product data

A key feature in this section is the ability to adjust product pricing based on analytics and business strategies.

3. Price Simulator

The Price Simulator allows users to test different pricing strategies before implementing them. Here, users can:

  • Create pricing scenarios such as optimizing for revenue, profit, or applying manual adjustments

  • Compare performance projections with different pricing models

  • Assess the impact on revenue, profit, and units sold in real-time

  • Apply safeguards and rounding rules to pricing experiments

This feature is crucial for decision-making, as it helps businesses estimate the potential outcomes of their pricing changes.

4. Pricing Strategies

This section displays active, upcoming, expired, and draft pricing strategies. Users can:

  • Set dynamic pricing rules based on market trends

  • Monitor the status of pricing strategies (Active, Draft, Expired)

  • Define optimization methods, such as price elasticity-based adjustments

  • Automate price updates based on predefined rules

5. Pricing Actions

Within Pricing Actions, users can:

  • Set pricing rules for selected products

  • Schedule price changes

  • Use AI-driven price recommendations

  • Match competitors’ pricing dynamically

Available actions include:

  • Change price

  • Set base price

  • Add/subtract a fixed amount or percentage

  • Set AI-optimal price

  • Match market value or competitor price

6. Price Suggestions

The Price Suggestions section provides AI-driven recommendations based on market conditions and internal data. Users can:

  • Approve or modify suggested prices

  • Analyze revenue and profit forecasts

  • Compare competitor prices

  • Schedule or discard price changes

This section simplifies the price optimization process, allowing businesses to quickly react to market trends.

Explanation of Key Icons and Menus

Left-Side Navigation Bar

The left panel provides quick access to all major sections:

  • Dashboard (Home icon) – Overview of sales, revenue, and pricing insights

  • Products (Box icon) – Manage product catalogs

  • Price Simulator (Graph icon) – Test pricing strategies

  • Pricing Strategies (Flowchart icon) – Create and manage pricing rules

  • Pricing Actions (Settings icon) – Apply price changes

  • Competitors (Globe icon) – Monitor competitor pricing

  • Sales Channels (Storefront icon) – Manage pricing across different sales platforms

Top Action Bar

At the top of each section, users will find controls to:

  • Add widgets (Dashboard only)

  • Apply filters (Products & Pricing sections)

  • Save views for custom dashboards and reports

  • Search products and pricing rules

  • Access help guides and customer support

Conclusion

Pricen’s UI is structured for efficiency, providing users with a clear and organized way to manage pricing strategies, simulate pricing scenarios, and optimize revenue performance. By leveraging the dashboard, product catalog, pricing simulator, and automation tools, businesses can fine-tune their pricing approach to maximize profitability and competitiveness.

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