The Price Simulator in Pricen allows you to test different pricing strategies and visualize their impact on profit, revenue, and units sold—without any risk.
Step 1: Start a New Simulation
Go to the Price Simulator module from the left-hand menu.
Click on + Add scenario to create a new one.
A new row will appear where you can configure your scenario details.
Step 2: Add Products to the Scenario
In the Products tab, click Add products.
Use filters (brand, product name, tags, categories) to find relevant products.
Select the products or variants you want to include in your simulation.
Click Add to include them.
🧠 Tip: Choose a variety of products to get broader insights into how pricing changes impact your assortment.
Step 3: Choose Your Method
In the “Method” dropdown, choose how you want to simulate prices:
Manually adjust – Set a fixed % price change.
Optimize profit – Let the system find the price points that maximize total profit.
Optimize revenue – Focus on maximizing overall sales revenue.
🔄 You can add multiple scenarios to compare different methods side-by-side.
Step 4: Define Price Change Variables
Price Change (%): Set how much to increase or decrease prices.
Change in COGS (%): Simulate cost fluctuations.
Stock Adjustment (%): Reflect anticipated changes in stock levels.
Infinite Stock: Toggle this ON if you want to simulate demand without stock limits.
Step 5: Set Simulation Parameters
Use as Baseline: Tick this for one scenario to act as a comparison point.
Timeframe: Choose the date range over which the simulation should run.
Products Used in Simulation: Click the product count link (e.g. “0 products”) to open the product selector.
Step 7: Add Safeguards and Rules (Optional)
Safeguards: Set boundaries like minimum margins or maximum discounts.
Rounding Rules: Define rounding preferences for cleaner pricing (e.g. end in .99).
Price Change % Rounding: Round price adjustments to specific thresholds (e.g. 5%).
Step 8: Save the Simulation
Once your scenario is fully configured:
Click the Save button in the top right corner.
The simulator will process and display results including:
Gross Profit
Sales & Revenue
Units Sold
Forecast Charts (Cumulative and Daily)
You can now compare multiple scenarios to choose the best pricing strategy.
✅ Scenario Complete!
Now you can:
Clone or edit your scenario.
Run new simulations with different strategies.
Share the insights with your team.
💡 Ready to make smarter pricing decisions? Use the Price Simulator weekly to test changes before implementing them live.